The play area for kids in North Shore’s branch is vibrant and fun.
North Shore’s “concierge” creates the feeling of “Four Seasons” hospitality, a service experience the credit union uses to attract and retain Vancouver’s emerging affluent market.
A dramatic multimedia display encourages members to explore and engage with the brand. The wall is anchored at one end with a large rock half-in and half-out of the branch.
West Coast Financial Spa
Creating a breakthrough retail prototype with Four Seasons hospitality
Targeting the mass affluent with a unique financial environment
North Shore Credit Union in Vancouver, B.C., selected retail branching experts Weber Marketing Group and architectural partner EHS Design to create a branded environment so distintive that it would be unrivaled by any other financial institution in North America.
Together, the two firms translated the $1.6 billion credit union’s brand focus of “Member Wellness” into a truly unique and dynamic retail branch environment. The result was a “West Coast Financial Spa,” a breakthrough branch prototype and new business model. Results have been phenomenal since the new branch prototype was deployed, far exceeding expectations. Deposits at one relocated branch topped $15 million in the first year, and growth rates have doubled to over 20 percent.
