Honoring Community

Creating a branch environment that reflects member values

When HAPO Community Credit Union decided to build a new branch, they wanted a place that represented the area in which they were located as well as the members they served.

They called on the Weber Marketing team who, together with our partners, Momentum and architect EHS Design, created an exterior building statement, and branch experience that reflected the rich, warm earth tones of the local environment and powerful messages that would make members feel secure.

Weber used the core values of the credit union – trust, integrity, security, achievement – as the springboard for its merchandising displays. Using a multi-layered approach combining various materials such as metallic paper, acrylic, dimensional lettering and photos from the area, Weber created an environment that brought HAPO’s values to life in a way that makes members feel safe and secure.

The entire effect is sophisticated and comfortable and sets HAPO head and shoulders above its competition.

Weber Marketing Group did a fantastic job on the branch! We are really happy!

– Sheryl Lueckel, VP of Operations