An integrated multimedia strategy including segmented direct mail to members and non-members, in-branch displays, SEG materials, online ads, outdoor, print and radio spots was used.
Growing a new market
On-brand multimedia campaign grows members and checking deposits
Promo Generates Big Numbers
GTE Federal Credit Union’s new brand theme of “Vitality” is reflected in this exciting, multi-faceted promotion. The “Get In & Win” sweepstakes tied in perfectly with GTE FCU’s tagline “Let’s Get Going,” inspiring staff and members alike.
The entire campaign expresses the “Vitality” brand and “Let’s get going” slogan: the promotion’s “Get In & Win” name, the “Party to Go” grand prize, and the Garmin GPS giveaways. The grand prize “Party-to-Go” Ultimate Trip Giveaway had one lucky winner taking five friends on an all-expenses-paid trip of a lifetime.
“Get In & Win” is a high-energy campaign that included three special product offers, a grand prize sweepstakes, giveaways, a member/employee referral program, and cross-sell training for staff.
The campaign’s results speak for themselves.
- + 4,350 Checking accounts
- + 2,500 New members
- + 1,500 Auto loans
- + 2,200 Credit cards
Existing members added an additional 5,650 products to boost profitable wallet share. That’s over 8,000 new accounts, cards and loans over the promotion’s 13 weeks.
Member referrals helped fuel tremendous new member growth during the promotion – over 2,500 new members in just 13 weeks.
