Member Marketing
A significant part of the sales strategy involved a heavy focus on marketing to existing members. Tactical components included advertising, in branch merchandising, posters and direct mail.
External Marketing
For non-members, external marketing indluced radio and online advertising, focused one-day branch sales events, SEG marketing and targeted direct mail.
New Member Incentives
Building a sales team
Everyone – from senior management on down – played a role. There was a big kickoff event where goals were introduced, staff incentives revealed and everyone got a t-shirt.
Strategic Sales Campaign
Adding members and creating sales in a tough economy
Fueling sales with timely gas giveaway
After seeing Weber Marketing Group’s previous work for another client, Arizona Central Credit Union figured it was time for their own high-performing sales campaign and member drive.
Arizona Central needed checking accounts, more money market accounts and more auto loans, with the real goal of growing solid new member relationships.
Weber Marketing Group’s creative marketing team presented Arizona Central with multiple concepts, each one with a different theme and strategy.
Arizona selected “The Cash & Gas Sweepstakes,” that included up to $200 in cash incentives and three grand prize winners of free gas for a full year – an extremely attractive and timely giveaway in this tough economy.
"This campaign provided the needed fuel to revitalize our new member acquisition program. We experienced a 21% increase in new members"
—David Kexel
Vice President/Marketing and Business Development
